Business and Brand
There's nothing better than making your audience and consumer instantly smile, or even chuckle, just by hearing or seeing your business' name. It is an instant icebreaker, and lets the consumer know that you are a down-to-earth, approachable business.
However, we realise that not everyone feels the same way about the idea of turning a business or brand name into a pun. They might not work for everyone, and instead of attracting a consumer, it may well put them off a business altogether. Also, there is the possibility of causing confusion as far as different cultures and translations: if you want to appeal to a more international market, it is probably best to stay away from a brand pun.
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